Zero Calories. Great Taste. Reward Yourself with a Diet Dr Pepper? Today! It doesn't get any sweeter than a refreshing zero calorie Diet Dr Pepper. Same great flavor. Zero carbs. Est. 1885.
W.W. Clements, a former CEO and president of the Dr Pepper/7-Up Company, described the taste of Dr Pepper as one-of-a-kind, saying "I've always maintained you cannot tell anyone what Dr Pepper tastes like because it's so different. It's not an apple, it's not an orange, it's not a strawberry, it's not a root beer, it's not even a cola. It's a different kind of drink with a unique taste all its own."