With Goldfish crackers, the smiles come naturally. Baked with 100% real cheddar cheese, Goldfish cheddar crackers are a snack the whole family will adore with no artificial flavors or preservatives. For Pepperidge Farm, baking is more than a job. It's a real passion. Each day, the Pepperidge Farm bakers take the time to make every cookie, pastry, cracker and loaf of bread the best way they know how by using carefully selected, quality ingredients.